For the second year in a row, MedLife took the stage at several music festivals in Romania to talk about the importance of testing for STDs. In 2025, we had to transform a really nice BTL concept into a digital campaign.

Due to unforeseen circumstances, Neversea 2025, a staple of the Romanian Festival scene couldn’t return to its usual place on the eponymous beach in Constanța. What happened next?

MedLife is a very specific client with very specific needs, being the biggest network of private healthcare in Romania. So when they approached us with a campaign for employer branding, we knew that it wouldn’t be an easy task.

When everything falls into place, magic truly can happen. But it has to find you in the right place, at the right time, in the right mindset. Such a moment was on 07.07.2024, at Constanța, on the Neversea Beach.

Run in Bucharest has been organizing races for the past 18 years. All this time, they have been bringing runners together for different types of competitions. But how to bring together a community?